Future-Proof Your Career: IIM Mumbai Launches Cutting-Edge Digital Marketing & Analytics Program

The landscape of business is undeniably digital, and the ability to combine marketing strategy with deep analytics and artificial intelligence is no longer a luxury—it’s a necessity. Recognizing this industry shift, IIM Mumbai (formerly NITIE) has launched a timely and comprehensive Certificate Program in Digital Marketing & Analytics.

This 6-month, online, weekend-only program is specifically designed to equip participants with the cutting-edge skills required to excel in the modern digital economy.

Why This Program is a Game-Changer

This certificate stands out due to its multidisciplinary approach, ensuring participants are not just marketers, but data-driven decision-makers.

• AI Integration is Core: A significant focus is placed on learning and utilizing AI tools like ChatGPT for content creation, SEO optimization, and automating marketing campaigns. This ensures your skills remain relevant in an evolving technological landscape.

• Comprehensive Skill Stack: The curriculum covers the essential pillars of digital marketing—SEO, SEM, social media, and content creation—and immediately pairs them with advanced analytics.

• Industry-Relevant Tools: Participants will gain hands-on expertise with critical tools like Google Analytics and Tableau, transforming theoretical knowledge into practical, marketable skills.

• Data-Driven Focus: The program emphasizes A/B testing and ROI calculation, training you to manage campaigns based on measurable performance metrics, a highly valued skill by employers.

Program Structure and Highlights

Delivered over 6 months with a commitment of approximately 8 hours per week (via online weekend classes), the structure is manageable for working professionals and students alike.

Modules	Key Content Areas
Module 1	Marketing & Digital Marketing Fundamentals
Module 2	Content Creation Using AI Tools
Module 3	Social Media and Influencer Marketing
Module 4	SEO and SEM
Module 5	Data Analytics in Marketing
Module 6	Campaign Management and Automation
Project	Capstone Project (Real-World Application)

Key Highlights:

• 120+ hours of learning curated by IIM Mumbai and industry experts.

• Real-world projects culminating in a Capstone Project.

• Live masterclasses with top digital marketing leaders.

• A prestigious IIM Mumbai certification upon successful completion.

Who Should Apply?

If your goal involves navigating the digital business world, this program is for you.

• Working Professionals looking to upskill or pivot into a digital role.

• Undergraduate Students/Graduates from any discipline (Engineering, Commerce, Management).

• Entrepreneurs seeking to drive online business growth.

• Career Switchers looking for a strong foundation in a high-demand field.

Important Next Steps

Admissions are competitive, so mark your calendar:

• Portal Opens: February 1, 2025

• Admission Test: Conducted on Sundays (Exact Date TBA on the course website)

• Classes Start: March 31, 2025

This program is an investment in future-proofing your career in the era of digital transformation.

---

For more details and application submission, please visit the Implementation Partner's website: Masai School - IIM Mumbai Program